Hello!

I'm Abigail.

At Chapter Two, a strategic communications consultancy in Dubai, I work with brands and leaders ready to write their next chapter — with clarity, confidence, and story-led strategy.

Why work with me?

Strategic storyteller. Communications coach. Brand purpose obsessive.

I’ve spent my career helping brands and leaders find the right words for defining moments, from bold launches to delicate transitions. Whether you’re building something new or evolving something established, I bring clarity, empathy, and sharp strategic thinking to the table.

Through Chapter Two, I offer one-on-one support with the polish of an agency — and the heart of a partner who’s all in.

FEATURED OFFER

The brand reframe_

A 3-week sprint to clarify your brand story and messaging.

Whether you’re launching something new, evolving your identity, or navigating change, the Brand Reframe helps you bring your brand into sharper focus.

Together, we’ll refine your story, sharpen your tone of voice, and shape messaging that feels like you, sounds like you, and speaks to the people who matter.

What I can do for you

Brand Voice

Strategic stories that sound like you.

I help brands clarify their voice and craft messages that connect, whether you’re launching, evolving, or sharpening your identity.

Leader Presence

Help your ideas travel further.

From ghostwriting to speaker prep, I partner with founders and leaders to build credibility and elevate their voice.

Internal Communications

Connect and inspire from the inside out.

I support organisations with messaging and campaigns that spark clarity, connection, and culture.

Smart Launch

Own your moment — clearly and confidently.

Whether it’s a new market, a shift in direction, or a major launch, I help shape the story behind the change.

Media Strategy

Not just visibility — credibility.

I craft media strategies that build the right relationships and get you seen for the right reasons, in the right places.

Event Hosting

Presence that makes the moment land.

I bring energy, clarity, and warmth to events, shaping flow and tone while keeping the spotlight on your message.

"Purpose-led communication isn’t just strategy—it’s connection, courage, and clarity."
- Abigail Dawson

@ 2025 Chapter Two Marketing Services